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How to Embellish Your Job Titles on Linkedin
Yada yada yada! You are a solopreneur and are into titles and want to call yourself President or CEO. President or CEO of what? Perhaps…
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How to Make Your LinkedIn Brand Stand Out
What’s your personal brand on LinkedIn? What do you want people to know about you? Have you hyper-focused on what differentiates or distinguishes you from…
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V.P. at Malvern’s Saint-Gobain: Tragedy in Paris an Opportunity to See Restoration in New Light
A recent day in Paris may have begun with tragedy, with a fire at the Cathedral de Notre-Dame, but it ended with hope that the…
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How to make an introduction on LinkedIn
By Lynne Williams On LinkedIn, you can make a personal introduction to other people in your network. A warm introduction is certainly better than someone…
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Make Your Linkedin Profile Skimmable and Scannable
Do YOU read the paragraphs on people’s Linkedin profiles? If the answer is NO, then others are not reading YOUR paragraphs either. We are all…
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How to Create a “Meta Tag” For Your LinkedIn Media
By Lynne Williams Not a coder or web developer? No worries! You should, however, know that it’s a good thing to be found on page…
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Clean Up Your LinkedIn URL Gobbledygook in 30 Seconds
By Lynne Williams Gobbledygook? Misguided? Uninformed? Wrong assumption? This is something I see daily on LinkedIn profiles. As you can see from the image this…
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Is Your LinkedIn Photo Friendly and Charismatic?
By Lynne Williams Pulchritudinous or picture-less YOU? That is the question! Did you know that you will get 21x more views on your LinkedIn profile…
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Use LinkedIn’s “Find Nearby” Feature to Maximize Your Networking Connections
If you have made networking a habit, good for you! However, you not only need to network in person to build those “Know, Like, Trust”…
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VISTA Careers: Streamline Your Connections Through LinkedIn
By Lynne Williams Don’t have a business card? Or … maybe you have run out of business cards at a networking event. No problem! If…
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Grammarly: The Gift of Clear, Mistake-Free Creativity
Christmas is here! All your gifts are wrapped and under the tree. Your family’s fully stuffed stockings are hung by the fireplace. At last, all…
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Step Aside, Harvard and MIT. Penn State Places Second in Number of Graduating CEOs
Penn State is one of the most popular schools for future executives, as it places second, behind only Stanford, in number of graduating CEOs, writes…
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VISTA Candidates – Mary Kay Owen: Marketing, Public Relations, Project & Event Management
Editor’s Note: This is the first in a series of posts on qualified candidates seeking employment opportunities in their field. For more information on how…
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Does Your Business Really Need a Company LinkedIn Page?
By Joe Warner The above is a fair question that was asked of me at a recent meeting with the marketing team at the Chester…
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Digital Advertising Really Can Work for B2B
By Julie Friedman Bacchini There seems to be a bit of a persistent myth out there that digital marketing, pay per click advertising in particular,…
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LinkedIn’s Cool New Advertising Features
By Julie Friedman Bacchini LinkedIn advertising has taken a big leap forward in recent months, adding features that bring it more inline with the largest…
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9 Random Things You Might Not Know About Wawa
Everyone knows the 400 million customers who shop at Wawa every year hold the door longer for other Wawa customers than they do for shoppers at…
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Local Career Coach Contributes Chapter to New Book for Job Seekers
Lynne Williams, a 1976 graduate of Conestoga High School, is one of 16 career coaches from around the country who have contributed a chapter to…
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