How to Make Your LinkedIn Brand Stand Out


What’s your personal brand on LinkedIn? What do you want people to know about you? Have you hyper-focused on what differentiates or distinguishes you from someone else? Does someone know your expertise so well that they can recite your elevator pitch when you are not even present? Have you built a virtual sales force for referrals because you have focused on the concept of RICHES IN NICHES?

LinkedIn can certainly help you portray your niche, but you must optimize your profile to convey your brand, share your personal attributes, strengths, and areas of expertise, values, passion, and purpose. Below are some of the considerations you want to explore to build your brand:

  • Have you customized your URL? If not, read this previous article
  • Have you added any emojis to your strategically crafted research-based headline? ❤️
  • Does your summary state why you LOVE to do what you do so you are relatable and likable?
  • Have you added the right keywords that you have researched? LinkedIn is a search engine and is a gold mine of a database.
  • Are your keywords included in your summary, embellished in job titles, and present in the skills and endorsements section? Have you prioritized the top three skills and endorsements?
  • Do you have a custom banner?
  • Have you created a custom hashtag for all your social media posts?
  • Is your photo professional, friendly and charismatic? See previous article.
  • Have you defined your target audience and positioned your value proposition to solve their problem or fix their pain points?
  • Have you added your volunteer experience and organizations to which you belong?
  • Are you participating on the platform daily by posting content or liking, sharing, or commenting on the content of others to create engagement as a thought leader?
  • Have you got over 500 connections?
  • Have you connected with your alumni network?
  • Are you reaching out to your network on a regular basis to keep yourself top-of-mind?
  • Do you have recommendations corroborating your “social proof” of the claims you have made about yourself?
  • Have you added media, photos, video, SlideShares, etc. below your summary and/or your work experiences?

Although there are many more things you can consider to build your brand, this is certainly a good start! Have fun!

The next LinkedIn Workshop in Exton is on April 20th. Come and listen in lecture mode if if you are waitlisted for a laptop. Also, jobseekers don’t miss the April 24th registration deadline for Jump Start Your Job Search on April 27th, as it’s only held twice a year. Don’t miss the Personal Brand panelists at the as well as the social media workshop in Spring City on April 25th.

Come learn and network with the Philadelphia Area Great Careers Group. There is something of interest for any working adult (or about to be working if you are graduating soon!) See the schedule for events above and more with links here.

Missed the previous LinkedIn tip? Click here.


Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit of almost 4000 members providing career education and networking. Contact Lynne by phone at 484-393-2951, on the web at, email at, on social media @GreatCareersPHL and connect on LinkedIn at

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