Media
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Malvern-Based Endo Creates Unique Campaign to Market Its Cellulite Treatment
Endo International, which has its U.S. headquarters in Malvern, has decided on a unique tagline for its latest marketing program for cellulite treatment Qwo: “Butt First,” writes John George for the Philadelphia Business Journal. The Butt First campaign will consist of more than 200 patient events throughout the country that will aim to “excite and…
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Sports Marketing Company’s New Headquarters in Berwyn a Sports Fan’s True Nirvana
Playfly Sports, the sports marketing and media company, is opening a new office in Berwyn that will serve as its first true headquarters. Bret McCormick filed the play-by-play for the Philadelphia Business Journal. The company will make its new home in a three-story, 11,000-square-foot space at 22 Cassatt Avenue. Playfly executives see the move as…
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Rock-Star Reporter from Montco Can’t Stop, Won’t Stop After Being Hit by Car on Live TV
A television reporter from Montgomery County was hit by a car last week during a live weather segment in West Virginia. Amazingly, Tori Yorgey managed to get right back up, report that she wasn’t hurt, collect herself, and continue reporting, writes Michael Tanenbaum for PhillyVoice. Yorgey was reporting on inclement weather conditions in Dunbar when…
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Sports Radio Host from Bucks County Brings His Grandmothers’ Italian Cooking to New Broadcast
When it comes to triple plays, sports radio host Mike Missanelli is obviously quite adept at describing Phillies outs at first, second, and third. But his expertise on trios could just as well extend to breakfast, lunch, and dinner. Jeff Blumenthal served up the story of Missanelli’s diversification for the Philadelphia Business Journal. Missanelli, whose…
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Host of ‘Mad Money’ Returns to His Roots in the Philadelphia Region
After spending decades living in New York, Jim Cramer, host of CNBC’s Mad Money, has settled in Quakertown. Jeff Blumenthal covered Bucks County’s newest high-profile resident for the Philadelphia Business Journal. The last time Cramer called the Philadelphia area home was when he graduated from Springfield High School in Montgomery County in 1973. He was…
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The Big Story on Action News: Jim Gardner to Retire After 44 Years in the Anchor Chair
Jim Gardner, a longtime 6abc anchor and familiar face in Philadelphia local news for 44 years, will retire at the end of the next year, writes Rob Tornoe for The Philadelphia Inquirer. Gardner plans to dial back his schedule beginning in January when he will no longer be hosting the 11 p.m. edition of 6abc’s…
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Chester County Leadership: Glen Macnow, WIP and TV Host, Beer Slinger, PR Consultant
Glen Macnow, the long-time WIP sports-talk host, part-owner of Conshohocken Brewing Company, and the man who can’t quite get over the fact that people pay him to “talk about sports and beer, coach writing and write what I think,” recently sat down for an interview with VISTA Today. He spoke about growing up in Buffalo;…
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Building a Local Public Relations Campaign Requires Using the Right Tool for the Right Job
My dad was an engineer for the U.S. Naval Shipyard in Philadelphia; he was part of a team that designed aircraft carriers. As such, his brain worked in a very methodical, precise way, even at home. When he would embark on a home improvement or car repair, a go-to mantra to his sons was: “The…
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How to Hedge your Bets in the Big Gamble of Releasing Information to the Press
Last week, we discussed some of the organizational events that can trigger the issuance of a press release. As a recap, it must be timely information that a journalist’s readers will find valuable. Now that the decision has been made to go forward with a press release, how do you assure that it will get…
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‘Let’s Put out a Press Release!’ When to Make a Big Show of Your Firm’s News — and When Not To
In those corny movie musicals of times gone by, a group of kids — almost always headed by Judy Garland — in need of funds for some adventure or other would enthusiastically brainstorm: “Let’s put on a show!” From there, the barn magically became a stage, a full orchestra supplied accompaniment and the resulting extravaganza…
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Phoenixville Man, One of the Best Investigative Reporters in the History of Philadelphia’s Newspapers Dies at 85
Phoenixville resident Joseph R. Daughen, one of the best investigative reporters in the history of Philadelphia’s newspapers and the author of several books on life and people in the city, has died at 85, writes Gary Miles for The Philadelphia Inquirer. Daughen died of complications from COVID-19 four days after his wife, Joan, died from…
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After 30 Years, This Man Has Delivered His Last Newspaper
Paul Beckett, 65, delivered his last newspaper on Dec. 31, writes Leslie Krowchenko for the Daily Times. The “paperboy” has been working his route for 30 years. Now, it’s time to retire. “I’m looking forward to things I haven’t had,” he said. “Things like vacations with my wife, Margie, going to bed at a normal…
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Devon Woman’s Cookbook Sells Out on Release Day
Devon resident Tina Verrelli, an on-air ambassador for KitchenAid appliances at QVC, sold out her first cookbook, Homemade Made Easy, on release day, writes Caroline O’Halloran for SAVVY Main Line. In addition to gaining fans over the past four years through her gig at QVC, Verrelli also maintains a recipe blog. Her followers on both…
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VISTA Today’s Parent Company a Finalist for 2021 Greater Philadelphia Social Innovations Award; Vote Now
American Community Journals – the parent company of VISTA Today, MONTCO Today, and DELCO Today – has been named a finalist for a 2021 Greater Philadelphia Social Innovations Award. The public can vote now until Dec. 20. Click here to cast your vote for American Community Journals to win a 2021 Greater Philadelphia Social Innovations…
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Kennett Teen Recognized by Gov. Wolf, Time Magazine for Her Work During Pandemic
Kennett High School sophomore Isabella Hanson spent her lockdown changing the world, which has earned her a special commendation from Gov. Tom Wolf and a spot on the Top 50 list for the Kid of the Year Award from Nickelodeon and Time magazine, writes Steven Hoffman for the Chester County Press. The commendation praises the…
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Redesign Heralds New Era at Award-Winning VISTA Today
With the debut of our website redesign, VISTA Today has come a long way since it launched exactly six years ago. Before November 2014, VISTA Today existed only as an idea in the mind of publisher Ken Knickerbocker, who had long believed there was not only an audience but also a market for the positive…
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Former Delco Man Pens Book as Warning to Others After Affair Ends in Murder-Suicide
Former Radnor resident Mark Gerardot is hoping his story of an affair that led to his wife’s suicide and his girlfriend’s murder will keep others from following the same path, writes Vinny Vella for The Philadelphia Inquirer. Gerardot has published a book detailing his tumultuous marriage and affair that led to the tragic deaths. The…
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6ABC’s Popular Meteorologist Talks Winter Predictions, Staying in Shape
6ABC meteorologist Adam Joseph is currently doing what he always hoped he would, writes Victor Fiorillo for Philadelphia magazine. “The weather is a true passion,” he said. Drawing from years of experience, the Main Line resident predicts that the coming winter will be a fairly easy one. “We need an easy winter after all this,”…
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