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BizBuzz: Social Media Trends 2017
By Judith Lee It’s not too soon to take a look ahead to social media trends for 2017. January 1 is only 2 ½ months away! Social media has become part of the routine all over the world. It is estimated that globally, 66% of adults log on to Facebook every day. Considering that the…
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BizBuzz: Five Ways to Improve Facebook Engagement
By Judith Lee Have you noticed a drop in your Facebook engagement? Making small changes to what and how you post can help your Facebook updates generate clicks, likes, and comments. 1. Pose a Question – One of the simplest and most effective ways to kickstart a dialogue with your Facebook fans is to ask…
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BizBuzz: Five Signs Your Digital Marketing Isn’t Working
By Judith Lee You know the importance of digital marketing today. But sometimes, despite all our best efforts, things just don’t go to plan. If you have a digital strategy in place and haven’t noticed any change or improvement to your engagement, traffic and revenue, it may be that it’s simply not working for you…
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BizBuzz: Create a Networking Plan
By Judith Lee September always feels like a time of renewal to me. This feeling most likely dates from my own school days, and from my years as a parent with a child in school. So much possibility! The beginning of a new school year. That’s why it feels right to take stock now of…
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BizBuzz: What You Need to Know About Facebook Live
By Judith Lee I spent some time this summer learning how to use Facebook Live, making Live broadcasts, and sharing what I was learning along the way. It’s September now, and time to put this terrific tool to use. Remember: Video posts get way more reach and engagement than text/photo posts. Live video gets three…
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BizBuzz: Five Ways to Use Facebook Live to Promote Your Business
By Judith Lee Lately I’ve been using my blog to encourage the use of Facebook Live live-streaming broadcasts to promote your business. Why? Because people are spending three times longer watching live video than other video content. All of a sudden, live video is practically a requirement for generating Facebook engagement (outside of running costly…
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BizBuzz: Using Facebook Live
By Judith Lee In Facebook’s continued effort to promote video content in the News Feed, it recently launched Facebook Live, a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. This is an awesome way to use the power of live video to communicate your brand stories…
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BizBuzz: Brexit is a Lesson in Communication
By Judith Lee Last week, I was as surprised as anyone when the Brexit vote went in favor of Great Britain leaving the EU. In my surprise, I took a second look at the “leave” campaign, and I re-learned a powerful communications lesson. If your message isn’t clear, concise and conclusive it doesn’t matter how…
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BizBuzz: Hard-wired for Storytelling
By Judith Lee As often happens to me when I take a vacation, I snagged a great recommendation for a “must read” book : Sapiens: A Brief History of Mankind by Yuval Noah Harari. With a few hours to spare on Saturday (rare luxury!), I bought the book on my Amazon Kindle app. Whoa! Only…
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BizBuzz: Social Video Why and How
By Judith Lee Recently I shared the news that Amazon is getting into social video sharing with a new platform called Amazon Video Direct, which takes direct aim at YouTube. Since then I’ve received a few questions that indicate it’s time for a bit of a social video overview. Why is Amazon going after YouTube?…
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5 Tools Every Digital Marketer Needs
By Judith Lee I’ve been urging my clients and business connections to think in terms of a total digital marketing program. I know how time-pressed everyone is, and I wanted to share some tools that will make it easier for you to manage your digital marketing tasks. 1. Mention Mention is a media monitoring app.…
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BizBuzz: Plan A Not Working? Kick the %#@& Out of Plan B
By Judith Lee This time of year I am fascinated to read commencement addresses given by accomplished people. So far this year, my favorite is the one given by Sheryl Sandberg (Facebook COO and author of Lean In) to the graduates of UC Berkeley. Sandberg spoke eloquently about resilience, both in one’s personal and professional…
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BizzBuz: Four Writing Tools for Social Media Content
By Judith Lee If you create social media posts for your company, you know how challenging it is to create original posts – over and over! Of course, for social media engagement, it’s important that you do. Below are four good writing tools that will help you maintain quality social media content. WriteRack If you…
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BizBuzz: Is Your Digital Marketing Working?
By Judith Lee, Did you know the average American spends more than 11 hours a day on electronic media? But don’t think that means they’re absorbing your marketing messages. A study shows that thanks to ad blocking and DVRs, the average consumer pays attention to only 12 of the 363 advertisements they’re exposed to each…
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