5 Tools Every Digital Marketer Needs

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Wunderlist helps people stay on top of their to-do's.--via Wunderlist.com

By Judith Lee

I’ve been urging my clients and business connections to think in terms of a total digital marketing program. I know how time-pressed everyone is, and I wanted to share some tools that will make it easier for you to manage your digital marketing tasks.

1. Mention
Mention is a media monitoring app. This tool will inform you whenever your name is mentioned on the web. You can also set target keywords or other brand names to receive their updates and track your competitors. You can choose the type of alert you want to create.
There are three types:
My Company or Product
A Competitor
Anything Else

2. Wunderlist
Wunderlist is a great tool to get things done. It is a very simple task manager that helps you boost your productivity. You can create lists, share those lists to your team and group them in a folder to avoid any mess. This tool has a very clean user interface.

3. Upwork
Upwork is a marketplace to get tasks done by freelancers. As a digital marketer, there are many things you have to do and some of these things aren’t your cup of tea. With Upwork you can find people who can work for you. After selecting a freelancer, check their overview and their portfolio. Also, check their work history and feedback to know whether they can do your job well or not.

4. Slack
Slack is basically a chat room for your whole company or team. This tool looks complex but if you use it, you will find it pretty simple. All the conversations that your team has are divided into channels. Anyone can join the channel and be a part of the conversation. You can also select which channel you want to be a part of. It also has real-time notifications so you can stay updated. The best feature of this app is the file sharing. You can share files to any member of your team hassle free.

5. Dropbox
I hope you are already using Dropbox, which will help you manage all your files and access them from anywhere. It is a great tool for sharing large files with others, and also a great tool as a repository for files that a group or team needs to access.

You might be thinking, “Great, something else new for me to master!” Choose at least one of these tools to try; I promise they will save you time and make you more productive.

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