Puerto Rican entrepreneur Alex Rodriguez, creative director of RDZ Parfums, has bottled the scent of Philadelphia for its newest release, writes Elizabeth Wellington for The Philadelphia Inquirer.
The scent is Rodriguez’s fragrant homage to the City of Brotherly Love. Philadelphia, as the perfume is called, evokes water ice, Longwood Gardens, and weed.
“I took all of these Philly favorites and blended them together,” said Rodriguez. “This is what we got. This is Philly.”
A single spray of the perfume lingers for hours. It starts sweet like a cherry’s jubilee, fades into a woodsy pine, and finally ends with a pinch of candied smoke.
The unisex perfume is available at Perfumology, the Old City boutique, at $160 for a 100 ml bottle.
Rodriguez, a Camden native, spent his preschool years in Puerto Rico. He then moved back to the region to live in South Jersey and North Philadelphia. His perfume company is the embodiment of that heritage.
“All of my fragrances bridge the gap between Puerto Rico and Philadelphia,” he said. “Puerto Rico has a strong presence in Philadelphia, we are a cultural and economic force in the city. My fragrances — my business — represents that.”
Read more about RDZ Parfums and the entrepreneur behind it at The Philadelphia Inquirer.
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