Penn State Great Valley’s School of Graduate Professional Studies is looking for a Director of Strategic Communications.

The selected applicant would oversee campus marketing, advertising, public relations, and strategic communication initiatives.

They would also provide marketing, communications, and website support for campus-wide initiatives, credit and non-credit academic programs, and other campus units within the Penn State Great Valley School of Graduate Professional Studies.

Responsibilities associated with this position include:

• Developing and implementing overall marketing and communications strategy.
• Dissemination of news, research and/or strategic communications.
• Serving as a member of the Chancellor’s Management Team to assist in the overall management of the campus’ affairs.
• Oversees a wide variety of external communication functions including
  • Website management and administration
  • Social media strategy and communication
  • Executive communications
  • Internal communications
  • Public information such as story ideas, research, and writing; marketing; advertising; publications and public relations.

Additional duties include:

• Collaborating with the Office of Enrollment and Student Services on marketing strategies.
• Overseeing GPP management of CRM (Salesforce) and marketing automation software (Pardot).
• Overseeing Great Valley websites’ content and maintenance.
• Monitoring, tracking, and analyzing marketing and strategic communications trends.
• Developing and analyzing Salesforce reports.
• Budget management of all marketing and advertising expenses.

Minimum Education and Experience:

• Minimum of eight years’ experience in marketing, strategic communications, or a similar field.
  • At least 10 years’ experience preferred.
• Bachelor’s degree in Marketing, Communications, Business or a related discipline.
  • Masters degree preferred.
• Access to industry knowledge.
• Strong oral and written communication skills.
• Ability to work effectively with a diverse campus and corporate community.
• A high degree of flexibility.
• Strong external relationship management, negotiation, and public speaking skills.
• Well-developed skills in critical thinking and attention-to-detail.
• Ability to manage and develop others while working as a team member.
• Ability to be on-call and available to address communications issues at any time of day. 

To apply to this job, interested candidates must submit a cover letter and a resume.  

Read more about the position on Penn State Great Valley’s website.

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