Marketing Mastery with West Chester’s IT Edge: How Can SEO Services Help Your Business?


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SEO services, or search engine optimization services, are services provided by digital marketers, like IT Edge, that allow your business and website to gain more traffic without paid advertising. 

Often, businesses may think that simply owning a webpage with all the basic information is enough. However in today’s world, the surplus of web pages can make it easy for yours to disappear into the abyss. 

How can SEO services help your business? Continue reading to find out!

SEO Services Support Growth

One of the major parts of SEO services is called keyword research. Keyword research is the process of using state of the art software to find out what people are searching for the most. While this may sound complicated, an experienced digital marketing company like IT Edge can make sense of this data and use it to the benefit of your business. 

For example, if you are a dentist employing SEO services, IT Edge would first begin the keyword research process. In that process, they would identify the top keywords being searched for relating to the dental industry. After the data is collected, this can be applied to your web page, thus optimizing it, and making it more likely to show up in searches. 

This is only a small portion of what SEO services can do.

SEO Services Fuel Content Ideas

While a one time change to your webpage can create a temporary boost in traffic, an important part of optimization is consistent updates. A dedicated section of your website such as a blog or news page will allow you to continually optimize your page, without changing the main layout. 

They say the hardest part of writing is figuring out what to write about. While these services can provide keywords to write specific pages on, it can also provide topics to write about in your news and blog section. 

Functioning similarly to the keyword research tool, IT Edge’s SEO services will take the main topics from your website and business, and use them to conduct topic research. This tool searches the internet for high ranking articles based on your specific topic. With so many ideas produced by this tool, you will never run out of content to update your site with. 

Already have an optimized website? Don’t worry, SEO services can provide you with more than content.

Gain an Edge on Your Competition 

SEO services are a great tool to use in order to build content and optimize your website, but sometimes there are too many ideas out there, it’s hard to just pick one. Luckily, there is a solution to that.

Instead of writing about every possible keyword, IT Edge provides you with a revolutionary tool, the keyword gap analysis. 

The keyword gap analysis functions similarly to keyword research, but instead of searching for keywords, you can hand pick competitors to analyze their websites. For example, if you were a dentist in Chester County, IT Edge would research and handpick main competitors to run a keyword gap analysis on. 

Once the analysis is run there are multiple important pieces of information that come out of the process. The three main pieces of information are

  • Unique Keywords
    • Keywords used by your site only
  • Shared Keywords
    • Keywords used by both or all sites
  • Untapped Keywords
    • Keywords unused by you

This service demonstrates a unique approach of looking at your website, ensuring that you can make it different from competitors. 

Interested in contacting IT Edge for SEO services today?

Are You Interested In Optimizing Your Site?

In today’s day and age, it is important to have a well-functioning, well-optimized website. With so many competitors, IT Edge wants to give you all the advantages necessary to stand out and grow your business.

Are you interested in SEO services to grow your business? Contact IT Edge today.

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