Digital marketing mastery is a new monthly segment brought to you by IT Edge. Each month, IT Edge will be bringing you digital marketing tips directly from the professionals in its digital marketing team. 

Mastering digital marketing is an important part of making your business successful, no matter the size. 

Interested in learning what might give you an edge on the competition? Keep reading to find out more. 

Keep Your Website Fresh and Up To Date

Digital marketing mastery starts with your website. The business world today relies on the internet heavily, so maintaining a website is an important part of giving your business an edge. 

Everybody has a website, so running a successful one comes down to focusing on aspects of your page that makes you unique. 

For example, start with the layout. The layout of your website should clearly communicate what your business offers, and how customers can get in contact with you. However, that doesn’t mean it has to be boring. Check out IT Edge’s website for examples.

Adding media such as photographs, pictures, and videos can help potential customers/clients discover what you offer in a more interesting way than a wall of text. 

Curious what other digital marketing mastery tips help you stand out?

Digital Marketing Mastery Values Social Media

Alongside websites, social media is an extremely important tool to achieve digital marketing mastery. Alongside relaying information, you can keep customers and clients informed about changes or news from your business.

Social media is also a great way to explore the personality of your business, using platforms such as:

• Facebook
• Twitter
• TikTok
• LinkedIn

These platforms are perfect to convey information that isn’t explicitly stated on your website. Using tools like humor and popular culture references are a great way to show the personality of your business and the people who run it.

Now, what’s the most important tool you can use for your business?

Google Business Profiles Have All Your Information Within A Click

Digital marketing mastery relies heavily on search engines like Google. Arguably the most important tool a modern day business can have is a Google Business Profile. 

A Google Business Profile provides all your vital information within a concentrated location at the top of a Google search. A Google Business Profile includes:

• Phone Number
• Email
• Social Media Accounts 
• Website
• Location
• Ratings

All of this information is available to potential customers and clients in one consolidated location. If you have all of these items set up, it can all be linked to your Google Business Profile and accessed with one quick search. 

Check out IT Edge’s.

Digital Marketing Mastery Proves Effective 

IT Edge has been successfully helping businesses for over 30 years, and with over 400 clients. We know how important digital marketing mastery is, and we want to help you achieve it. 
Interested in learning more, but don’t want to wait for the next article? Contact them today.