By Jennifer Leonard

Hunter McGrady, 26, the curviest, plus-size model ever to appear in the Sports Illustrated Swimsuit Issue, will launch a new fashion line with QVC on April 22, writes Ana Colón on Fashionista.

Named All Worthy, because, says McGrady, “we’re all worthy of…feeling beautiful, of feeling empowered and of being our best selves,” the line is a natural fit for the West Chester-based retailer.

In addition to her authenticity and positive nature, the model impressed QVC with her desire to be size-inclusive. The company was one of the first to offer a range from XXS to 3X, starting back in 1990.

McGrady gathered inspiration for her designs from her 630,000 Instagram followers, who said they wanted to feel sexy and show off their bodies to their best advantage.

Having been everything from a two to 20, the designer knew smaller items were always the most stylish and wanted to do better with her clothing. All Worthy will offer every look in sizes from XXS to 5X.

Read more on Hunter McGrady and her new QVC line on Fashionista.

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ABOUT THE AUTHOR

Jennifer Leonard is a writer at VISTA Today, specializing in retail and consumer marketing. A West Goshen resident, Jennifer has 20 years of experience as a full-time editor and writer for magazines including Woman’s World, Cosmopolitan and Seventeen. Jennifer is available at jleonard@vista.today.

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