Community Rises to the Occasion to Help Beloved Boutique in Kennett Square

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Image of Deanna Johnson via the Chester County Press.

Residents and the local business community joined forces to help Deanna Johnson, owner of the beloved boutique Marche in Kennett Square, recover after a devastating flood, writes Richard Gaw for the Chester County Press.

Pipes had burst at the lifestyle boutique on State Street on March 5. The premises were severely damaged, and a huge part of the inventory was destroyed.

After a second flood on March 22, the problems started to pile up for Johnson, and insurance covered only a portion of the losses.

“I never talked about it to anyone, so no one knew the gravity of the problem,” she said.

However, once she shared her story with Shannon Blake, the owner of nearby Penny Lane Emporium, she started to hear from friends, customers, local officials, and other entrepreneurs, all of whom offered creative ideas and support.

A GoFundMe campaign – “Let’s Reopen Marche’s Doors” – was started, and is currently around a third of the way to its $6,000 goal.

The outpouring of support was such that Johnson is hoping to reopen the shop by the end of May or early June.

Read more about Marche in the Chester County Press here.

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