Retail Veteran, Chadds Ford Resident Opens Trendy Children’s Store in Kennett Square

Image of Shannon Blake via Richard Gaw, Chester County Press.

Kennett Square’s Penny Lane Emporium – a children’s clothing, accessory, and gift shop owned by Shannon Blake – is fun for all ages, writes Samantha Ferraro for the Chester County Press.

Blake quit her retail job in Philadelphia with Urban Outfitters after 15 years to open her own store just five minutes from her home in Chadds Ford.

The store is designed around her two daughters, 9-year-old Lily and 6-year-old Quinn. Whimsical and styled with fun colors, it also includes a vintage tin ceiling and fixtures and displays handmade by Blake’s father.

The shop and its online extension offer fun wares for kids while simplifying the lives of busy parents looking for a quick gift. The clothing is available in sizes from newborn to young teens, with a wide range of styles. Brands include Tea Collection, Chaser, Native Shoes, and many others.

In addition to sales, Penny Lane Emporium also organizes and hosts events in its remodeled back room space, “The Alley at Penny Lane.”

”My idea was to create a space that isn’t too childish, but rather an elevated kids concept for the young and the young at heart,” said Blake.

Read more about Penny Lane Emporium in the Chester County Press here.

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