Exton-Based HomeNet Automotive Launches Rebranding Campaign

By

Image via HomeNet Automotive.

Exton-based HomeNet Automotive, a brand of Cox Automotive, has launched a rebranding campaign to help dealers and partners better connect online inventory with vehicle buyers.

John Hensman, General Manager of HomeNet, said that it is becoming critical for dealers to present their online vehicle listings in the content-rich manner expected by today’s customers.

“This means dealers need to take their online merchandising to the next level,” he said, “including compelling photos, comments, pricing, and new technology like videos and 360-degree photos. That’s where HomeNet comes in.”


[uam_ad id=”79359″]


The merchandising platform from HomeNet processes 7.8 million unique vehicles per day and connects dealerships and industry partners across North America. This provides a unique ability to increase visibility and improve the merchandising needs of dealers, digital marketing companies, OEMS, and car-lot service providers.

Dealers will also see HomeNet take a more prominent role in providing services to help them achieve their objectives.

“In today’s margin-compressed market, it’s imperative for dealers to turn inventory quickly to maximize profitability,” said Randy Kobat, Senior Vice President for HomeNet. “HomeNet’s merchandising services use smart automation to help dealers get their inventory in front of the market faster, with less manual effort.”

[uam_ad id=”58462″]

Connect With Your Community

Subscribe to stay informed!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Advertisement
Creative Capital logo