West Chester-Based ANRO Finds Success in Short-Run Digital Printing Technology

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From left: Paul DeSantis, Carlyle Bauer, and Jeff Stoltzfus.

West Chester-based ANRO is finding success by taking advantage of the ongoing improvements in short-run digital printing technology, writes Patrick Henry for Printing Impressions.

Success in this field depends on defining “short run” accurately and having the right equipment, which is more difficult than it sounds. Digital printing and short-run printing used to mean pretty much the same thing, but digital presses can now print cost-efficiently at much lower volumes than in the past.

As a result, economical run of digital printing can easily be anything from “one or millions,” said Paul DeSantis, ANRO’s COO.

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In practice, this means that a “short run” at ANRO can be anything from under 5,000 pages on its HP Indigo 12000 to fewer than 2,000 pages on its three HP Indigo 7800s.

According to Jeff Stoltzfus, ANRO’s Director of Operations, “short-run orders that originate at customer Web portals now arrive to an MIS (management information system), which directly sends the production files to the plant’s digital equipment.”

Read more about ANRO and the latest printing technology in Printing Impressions here.

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