Dental Hygienist’s Product Triumphs at Fifth Annual WCU Business Idea Pitch

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Image of the Fifth Annual WCU Business Idea Pitch via Pete Bannan, Digital First Media.

Seventeen budding entrepreneurs presented in front of a panel of judges during the Fifth Annual WCU Business Idea Pitch, with a dental hygiene product coming out as the overall winner, writes Brian McCullough for the Daily Local News.

The oral home care product – ToothShower by dental hygienist Lisa Guenst – was the winner of the $4,000 top prize at the event hosted by the Dr. Edward Cottrell Entrepreneurial Leadership Center.

“This year, the pitches were very well developed,” said Monica Zimmerman, Director of the Cottrell Center.


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The event was held last week at West Chester University’s new Business and Public Management Center. In the first round, the competition was divided into four groups, including West Chester Area School District students, WCU undergraduates, graduate students and alumni, and professionals.

Now, the next step for Guenst is to present her product at the Keiretsu Forum Mid-Atlantic’s Angel Capital Expo in Philadelphia later this year.

The judges also selected Mallie Holman and Matthew Watson from the WCASD to present their idea at the capital expo for a business to repair wheelchairs.

Read more about the competition in the Daily Local News here.

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