Chester County Companies Shine at Housewares Show in Chicago with Locally Made Goods
“Made in PA” was the prevalent theme among Chester County businesses presenting at the International Home and Housewares Show in Chicago, writes Jonathan Takiff for the Philadelphia Inquirer.
This year brought a big change for Spectrum Imports run by Daniel Berkowitz and his wife Naomi. They had been importing their living and outdoor entertainment products primarily from China for close to two decades.
However, this year, the West Chester company unveiled its new Oak & Olive brand with a fresh message for consumers: “Made in Pennsylvania.” They were joined by many other Pennsylvania exhibitors who also opted for proudly presenting both national and state labels.
“Designed, engineered, and assembled in the U.S.” and the Keystone State were integral parts of both the pitch and product labeling at the Chef’s Choice booth. Chef’s Choice has its manufacturing operations in Avondale.
According to Naomi Berkowitz, the reaction from shoppers at the show “has been quite good and not just from the locals. We just toured a guy through the booth from Australia who’s really excited about carrying the line and ‘buying American.’”
Read more about the successful brand presentation in the Philadelphia Inquirer here.
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