DOWNINGTOWN, PA – The 2014 Harris Poll EquiTrend® study has ranked Wegmans grocery store Brand of the Year and best in the Northeast.
“Wegmans’ exceptional quality and purchase consideration ratings make them look like a regional David among national-brand Goliaths,” said Michael Treboni, executive vice president of retail professional services at Nielsen, which owns the Harris Poll.
Trader Joe’s, Whole Foods Market, ShopRite, Hannaford Bros., BJ’s Wholesale Club (groceries), Stop & Shop, Costco (groceries), Price Chopper and Giant Food Stores also rank above average in the Northeast Region Grocery Store category. The study measured brand equity for more than 1,500 brands across 170 categories, and found traditional grocery store brands rank highest overall in three of the four regions surveyed. Detailed findings are here.
The study awards Brand of the Year status to regionally focused, traditional grocery store brands in the Midwest, Northeast and South regions.
“These stores put an emphasis on building a relationship with the customer, and it’s paid off with positive brand equity,” said Treboni.
Right now Wegmans, with stores in Malvern, Downingtown and King of Prussia is offering recipes and tips for summer grilling on its web site here.
The family-owned company, with 84 stores in Pennsylvania, New York, New Jersey, Virginia, Maryland and Massachusetts, has for 17 consecutive years been named one of the 100 best companies to work for by Fortune Magazine.