On the heels of a CEO transition, Devault Foods is now trying to extend the trust it has earned from leading restaurants across the country to home chefs and everyday grocery shoppers.

New President and CEO Brett Black is leading the Malvern restaurant supplier’s focus from largely business-to-business to a balance of B2B and business-to-consumer, according to a Philadelphia Business Journal report by Kenneth Hilario.

“What we’d like to grow into is direct-to-consumer; that’s where the growth of our company is,” Black said.

And Devault Foods already has a food in the B2C market, as its Mrs. DiFillippo-branded meatballs are in select Wegmans stores, and it has burgers in PJP Marketplaces.

“If you’re partnering with Wegmans or a small boutique, that is sending the signal that this is a high-quality producer,” said Temple Professor of Marketing Susan Mudambi. “If you’re partnering with a discount food store, it sends a different signal.”

Read more about Devault Foods’ new strategic direction in the Philadelphia Business Journal here, and check out previous VISTA Today coverage of the company here.