MaximTrak Technologies of Wayne is gaining recognition from auto dealers nationwide for its cloud based finance and insurance (F&I) menu system, which is reportedly helping dealers boost profits.
The Chrysler Group LLC last week selected MaximTrack as the F&I menu, reporting and e-Contracting provider for its Mopar® Vehicle Protection products.
Auto dealers are using the MaximTrak F&I Suite software to create, produce and deliver presentations of interest to each customer – helping them sell more finance and insurance products and boosting the sales margin. With access to finance software easily available on portable devices such as iPads, salesmen are able to streamline sales and cut time customers must spend going through financing and insurance options.
Jim Maxim Jr. (left), president of MaximTrak Technologies, boasts his company creates ingenious solutions for the automobile industry that are 24 months ahead of the competition.
In the case of Harley Davidson Financial Services (HDFS), its private label solution called MenuLink, MaximTrak helped boost F&I revenues for both HDFS and its dealers, with average dealer increases of over $350 per bike.
MaximTrak also offers a finance and insurance school for salesmen to give dealers strategies to help them improve their back-end gross profits.
The software company was formed in 1982. In 2006 MaximTrak launched a strategic partnership with Route One. Route One is co-owned by GM, Ford, Toyota and Chrysler Financial and integrates credit applications, data flow and credit decisions.
