With remote work declining this year, the Malvern-based Maverick Mindshare remains among the companies still embracing it, writes Ariana Perez-Castells for The Philadelphia Inquirer.
According to the company’s CEO and founder Casey Benedict, Maverick Mindshare has been remote long since “before it was cool.”
The agency uses a P.O. Box in Malvern to avoid listing Benedict’s home address as the business location. This not only protects her privacy but also reinforces a professional image.
“It’s to create a little bit of a buffer between home life and business life,” said Benedict.
The agency, which focuses on influencer marketing, has been remote since launching in 2010. Benedict wants to ensure her staff feel they have the freedom to take care of their personal needs, such as picking up a child from the bus stop or seeing a doctor. She has three employees who are key to her work and success.
“They can fully show up when they have more ownership and more control over the other parts of their lives that may pull them away from their desk,” she said.
This kind of flexibility pays off for the company.
“The result is my team really does overdeliver and they enjoy what they do,” said Benedict.
Read more about Maverick Mindshare embracing remote work as other companies start to prefer more in-office working in The Philadelphia Inquirer.
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