FS Investments has undergone significant growth in recent years, and that growth is leading to a company relocation and subsequent rebrand, writes Jeff Blumenthal for the Philadelphia Business Journal.
The company is scheduled to officially relocate from the Philadelphia Navy Yard to a larger space at the Schuylkill Yards in University City.
In addition, FS Investments has also rebranded and will now be known as Future Standard.
Back in 2023, the company acquired Connecticut-based firm Portfolio Advisors, which drastically increased its assets and employees worldwide.
Amid this growth, the company started to think about how it could evolve its name recognition and brand loyalty.
Stephen Tisdalle was hired as the new chief marketing officer in March 2024. His role has been to evaluate the company’s branding as it became a global entity.
“We’re always thinking about moving forward,” CEO Michael Forman said. “And aspirationally, we try to set the standard. It’s part of our DNA. We talk about innovation and entrepreneurship and creativity and that’s who we are.”
The new name is representative of that.
Future Standard signage will soon be unveiled overlooking the railyard and facing the Schuylkill Expressway and Philadelphia Museum of Art. This will make the brand visible when people travel into the city by train from the western suburbs.
Read more about FS Investments’ rebrand to Future Standard in the Philadelphia Business Journal.
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Editor’s Note: This post was originally published on PHILADELPHIA Today in July 2025.
