West Chester-based Athletes Untapped helps parents and young kids connect with private sports coaches for one-on-one training, according to a staff report from the Sport Techie. 

“The service is really a matchmaking platform between parents and coaches,” said Gene Williams, who cofounded Athletes Untapped with his wife, Elaine. 

Using athletesuntapped.com, parents can pick their sport and then enter their ZIP Code – so far in Pennsylvania, New Jersey, and Delaware. This provides a list of all the private coaches available in their area. Prices depend on the coaches and can range from $30 an hour to the low hundreds an hour. 

The startup launched in late 2021 with just basketball and soccer and about five coaches for each. Only a year later, those two sports now have around 15 to 20 coaches each. Eight new sports were also added with five to ten coaches each. 

The goal is to provide parents with a private coaching option that is not far from their homes. 

“We try to find coaches in each little subset of Montgomery County, Bucks County, Philadelphia County, West Chester, just to make sure parents can have someone that’s close enough to them, while still having a high-quality coach,” said Williams. 

Read more about Athletes Untapped in the Sport Techie.