5 Career Tips from Marketing Leaders

businesswoman addressing a meeting in office.
Image via iStock.

The marketing field is growing and so is the competition for jobs in the industry. SmartBrief talked to marketing leaders and recruiters for their top career advice. Here’s what they had to say: 

Diversify Your Experiences  

Trying different things within your field or company fosters growth and develops new skills. However, some experts warn people to not jump around from company to company. There’s a wealth of knowledge and skillsets to obtain within an individual’s current company.  

In-Office Networking 

While some workplaces being entirely remote, there’s some that are hybrid or entirely in-person. Building relationships in the flesh can give a person access to networking opportunities. Employees can also learn from others through observation, not something that can really be done virtually.  

Prioritize Your Relationships  

Creating alliances and building a network helps propel an individual’s career forward. LinkedIn, Zoom chats and alumni associations are all great ways to build relationships and connect with others.  

Virtual Networking  

Individuals can take advantage of programs their company has to offer through internal portals or promotional e-mails.  

Optimize Your LinkedIn Profile  

Recruiters say that a LinkedIn can be more crucial than an essay. People who are employed are usually favored by the search engine. But if you’re not employed, putting descriptors of what you are seeking in the job title area can make you more visible. 

Read more career advice from marketing industry experts on SmartBrief.com  


CareerOneStop gives an overview of the marketing industry.

Wilmington University, the sponsor of VISTA Today — Career Corner, is a private, open-access institution that serves more than 20,000 adults, including those seeking advancement through higher education and traditional-age students who aspire to become successful global citizens.

One of the most affordable private universities in the Delaware Valley, WilmU is committed to the idea that finishing an undergraduate degree or obtaining a master’s or doctoral degree can be affordable and accessible.

The University offers over 200 accredited and career-relevant degree and certificate programs in flexible online and hybrid formats designed to accommodate adults of all ages who work full- or part-time or juggle demanding career, family, and personal schedules.

Learn more about WilmU here or register to attend one of the University’s webinars. You will find information about academic programs, flexible scheduling options, tuition, admissions, student services, athletics, and more.

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