VISTA Leadership Megastars — Joe Crandall

Joe Crandall
VISTA Leadership Megastars logo

Joe Crandall — who grew up on the north shore of Lake Tahoe, in Incline Village, Nev. — is the CEO of Greencastle Associates Consulting, an implementation consulting firm in Malvern that tackles critical projects with a unique, military-precision approach for businesses looking to maximize growth.

Crandall, a former Navy SEAL who earned a bachelor’s degree in General Engineering from the Naval Academy, said that buying Greencastle and providing a great place to work for veterans is his proudest professional achievement.

“We have grown from 30 to over 100 people in three years,” he said. “Our entire team is composed of veterans.”

Crandall believes that a truly successful leader is a servant leader, “someone who puts the needs of the organization above their own and ensures the team has everything they need to be successful,” he said.

“Consistency of accountability is a leadership quality that I continue to work on,” said Crandall. “Often, it is easier to say we are holding people accountable than actually having the hard conversation of real accountability. Nobody likes to be told they are not meeting expectations, but if the expectations are clear up front, then accountability is accomplished with regular check-ins.”

Of the 12 Principles of the Scout Law — Trustworthy, Loyal, Helpful, Friendly, Courteous, Kind, Obedient, Cheerful, Thrifty, Brave, Clean, and Reverent — “Trustworthy” resonates the most with Crandall, a former Scout.

“While leading a multimillion-dollar business, I must know that I can trust the people I work with,” he said. “They represent the company on a daily basis and have access to the most sensitive aspects of my company. I have to trust them. I have been burned in the past by untrustworthy people but have to continue to trust people until they give you a reason not to.”

The Chester County Council, Boy Scouts of America will honor Crandall and the 11 other VISTA Leadership Megastars at an awards reception on Thursday, Oct. 20 at its new Program, Activity, and Resource Campus (PARC) in Exton. Sponsorship opportunities are still available. For more information, contact Lisa Antonucci at or 610-696-2900 x 112.

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