After spending more than a decade at SEI, Cindy Barberes left her corporate job and pivoted to running her own wellness business, Malvern-based H. Honeycup, writes Lisa Dukart for The Philadelphia Business Journal.

Before starting her wellness brand, Barberes took a program through Duke University on integrative health coaching. For the next two years, she focused on health coaching before forming H. Honeycup in 2017.

Then, she added products the following year.

“Each year, there are a few more,” she said.

To create a tangible product, Barberes joined forces with her husband, Kevin Parker, who has more than two decades of experience manufacturing personal care and similar products. Currently, he is working at his Malvern-based Raintree Laboratories.

“We’ve been a great team,” said Barberes.

From the start, Barberes wanted to focus on natural ingredients. Since then, her brand has grown to encompass both cruelty-free and vegan practices. Barberes is now seeking certification from Made Safe, which deems products nontoxic certified.

Initially, the brand began with a body scrub made with pure cane sugar, sunflower oil, and mango butter. It has since expanded to include body oils and lotions, as well as cannabidiol products.

Read more about H. Honeycup in The Philadelphia Business Journal.