Berwyn-based Playfly Sports hopped quickly on the NCAA rule change that allows college athletes to monetize their name, image, and likeness (NIL). John George covers its first deal for the Philadelphia Business Journal.
College athletes can now profit from their NIL, following a late-June ruling by the U.S. Supreme Court that found the NCAA was in violation of U.S. antitrust law by imposing strict limits of college athlete compensation.
A sports marketing and media company, Playfly Sports brokered a social-media partnership among Arkansas wide receiver Trey Knox, his dog Blue, and national pet retailer PetSmart. The marketing campaign will produce posts and videos highlighting the athlete’s love for his husky and PetSmart’s support of pets and pet parents.
“We have a number of other deals that are brewing, but none that are ready to announce yet,” said Michael Schreiber, founder of Playfly Sports.
Schreiber launched Playfly Sports last year to manage sponsorship and media rights for colleges. The company acquired three Fox Sports businesses earlier this year: Home Team Sports, College Properties, and Impression Sports & Entertainment.
In a short time, the company has grown to 350 employees, 50 of whom are based at its Berwyn headquarters.
“We’re the experts in local media, and we have the relationships (with colleges and their sponsors),” said Schreiber.
Read more about Playfly Sports in the Philadelphia Business Journal.