The Greater West Chester Chamber of Commerce is responding to meet the needs of local businesses negatively impacted by the COVID-19 pandemic by encouraging residents to shop locally this holiday season.

Giving Tuesday is a global generosity movement, unleashing the power of people and organizations to transform their communities and their world. It will kick off this uniquely challenging holiday season by inspiring people to “give back,” beginning on Dec. 1 and continuing throughout the year.

“The Greater West Chester Chamber of Commerce understands the monumental impact that COVID-19 has had on our members,” said Dave Fairman, Interim President of GWCC. “It’s critically important for the community to support the independent retailers that make up the extraordinary fabric of Chester County.

The chamber implores every consumer in the region to shop small and shop local, especially when this holiday season could make all the difference between keeping the lights on and permanently closing many small and family-owned businesses.”

Giving Tuesday was launched in 2012 as a simple idea: to create a day that encourages people to do good. Over the past eight years, this idea has grown into a global movement that inspires hundreds of millions of people to give, collaborate, and celebrate generosity.

People demonstrate generosity in many ways on Giving Tuesday, and every act of generosity counts. GivingT uesday has raised billions of dollars for critical causes around the world and has received 21 billion impressions on social media from people and organizations speaking up for the causes that matter to them.

“Giving Tuesday inspires people all around the world to embrace their power to drive progress around the causes they care about, not just on one day but throughout the year.” said Asha Curran, Giving Tuesday’s co-founder and CEO. “With country and community leaders, millions of organizations, and countless givers of all kinds, Giving Tuesday is creating a shared space where we can see the radical implications of a more generous world.”

Click here for more details about Giving Tuesday. For youth interested in joining the movement, click here for inspiration and project ideas.

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