Coatesville Savings Bank Changes Name to Prosper Bank to Reflect Expanded Reach, Customer Focus over 100 Years
Leadership of Coatesville Savings Bank has announced a name change to Prosper Bank to reflect the bank’s growth and expanded footprint to serve a wider community throughout Chester, Lancaster, Lebanon, Dauphin, and Cumberland counties.
“As we introduce Prosper Bank in both our existing and new markets with an unwavering focus to become the most-loved bank, we are pleased to confirm this change is in name and brand only,” said Janak M. Amin, President and CEO of Prosper Bank. “Our Prosper Bank headquarters remains anchored in Coatesville, where it has been for over 100 years, and our commitment to support all of the existing communities we serve remains intact. Our new name is not a result of merging or being acquired by another bank.”
The transition began 11 months ago with a rigorous comparison among eight competitors in the local marketplace, according to Amin.
“We analyzed how we could do better,” he said. “What emerged is a bank that provides high care, high performance, and high accountability. We believe it’s our job to create convenient and affordable banking for our individual and business customers, without caveats or complexity.”
In addition to new signage and investment in facilities for enhanced infrastructure, Prosper Bank is providing a wealth of new and updated conveniences, including free checking options for individuals, businesses, nonprofits, and municipalities. Customers will have free ID theft protection and access to ATMs worldwide, fee-free, with Prosper Rewards checking, online banking with bill pay, online account opening, notary services, coin counting for customers, instant-issue debit cards, e-statements and/or paper statements, mobile banking with mobile deposits, and more.
Prosper Bank is also announcing a Home Equity Line of Credit with a new low introductory rate. This allows homeowners to access money based on the equity they’ve built in their homes to fund renovations, debt consolidation, college tuition, major purchases, emergency expenses, and any other need.
“We never forget our roots and are proud to have carried the Coatesville legacy name for so long,” said Doug Byers, Chief Banking Officer at Prosper Bank. “Just as the City of Coatesville is rising, so is Prosper Bank. The name ‘Prosper’ was used in the bank’s prior proclamation documents and is clearly stated in our purpose: to strive to be the most-loved bank that allows our families, customers, and communities to prosper.”
The bank’s first branch expansion took place 43 years ago when service was extended into New Holland in Lancaster County. Today, Prosper Bank serves customers online, on mobile app, and in five branches in Coatesville, Georgetown/Christiana, New Holland, Oxford, and Quarryville.
Always locally managed, Coatesville Savings Bank was the only bank to remain in the City of Coatesville after the closing of Lukens Steel and is one of the few banks in the region that remained open as an essential business provider throughout the COVID-19 pandemic.
“This year, Prosper Bank proactively reached homebound customers and invested over $35,000 in community donations to support local residents, first responders, and local businesses in critical need,” said Larry Witt, Prosper Bank’s Chief Technology Officer.
“Prosper Bank is building upon its strong roots and rich heritage,” said Amin. “At a time when other companies are evaluating cost and personnel cuts, the Board of Prosper Bank is investing in technology and people to create an excellent customer experience. We have created eight new positions in Coatesville, adding revenue to the local tax base. We have built a knowledgeable and diverse team where women comprise 60 percent of management positions. Together, we are creating an inclusive and diverse culture that will provide the best possible experience for our customers and our communities. We are committed to staying and investing in the City of Coatesville and helping its residents prosper.”
Many of Prosper Bank’s clients and staff members have been with the bank for generations. Doreen Broaddus, a lifelong Coatesville resident, became a teller at the bank in 1987, worked her way up to lead teller, and serves as Market Manager at the Oxford location. Through the bank’s strategic planning and newly developed business products, her role is expanding again to lead the bank’s Cash Management and Not-for-Profit division as a newly defined role for the bank.
“Pride in excellent customer service is engrained in our culture,” she said. “I’ve built trusting relationships with customers over three decades, and I think our new name, new products, and vision will help us serve customers even better. I’m excited that our management team leads by example, and they challenge us to be innovative leaders with 100 percent focus on our customers.”
Chip Breuninger, founder of Breuninger Insurance in Coatesville, first learned about interest on money as a child by opening his first savings account with Coatesville Savings Bank.
“Our family members have been personal and business customers of the bank for four generations,” said Breuninger. “They treat every individual as a valued customer, they go above and beyond to meet your banking needs, and if you have a problem, it’s never an inconvenience for them to help you. They are the only bank that has really stuck by the community, and that’s what we need.”
Click here to learn more about Prosper Bank.
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