Berwyn-Based Company Introduces Eye-Black Technology to Help Reduce Head Injuries in Sports

By

Image via USA Football.

Berwyn-based Athlitis, Inc. is getting ready to introduce HEADZ Up Coach, an Intelligent Eye-Black Technology that could change the way athletes train for multiple sports.

Former football player Jerome Tomlin, the Chief Operating Officer of Athlitis, has developed a unique product in conjunction with the CMO Group that teaches athletes to play sports safer and smarter.

“Back in 2012, my two boys were playing football, but because of time constraints, fundamentals were being taught incorrectly, especially tackling,” said Tomlin. “While I started out just making this for my kids, I realized many parents would be very interested in helping their kids play the game safer. HEADZ Up Coach teaches you better mechanics and better fundamentals of the game.”

Tomlin developed the product to be used as a training aid during practice. It reminds players at any level to keep their heads in the upright position, with eyes looking straight ahead. Dr. Christopher Cellucci, a partner with CMO Group, modified the technology so that athletes in other sports, regardless of gender, may use it to train.

“This product is all about being aware of the position of your head when training,” said Dr. Cellucci. “Especially at a young age, it’s important for kids to start making it a habit.”

This quarter-sized Intelligent Eye-Black Technology attaches to the cheekbone via a custom piece of adhesive-backed tape, similar to eye black, with a small pocket that houses the sensor. When the athletes head lowers into the danger zone, where critical head and neck injuries can occur, an audible or vibration alert is emitted to inform the athlete to lift his or her head into the proper safe zone.

Its advanced technology reinforces muscle memory over time by enforcing better form in practice or games, which can potentially help reduce the risk of injury.

[uam_ad id=”80503″]

.

[uam_ad id=”80502″]

Connect With Your Community

Subscribe to stay informed!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.
Advertisement
Creative Capital logo