QVC Airs New App For Apple Watch

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QVC's Apple Watch App demo with features.

West Chester’s world-renowned home shopping network is taking the anxiety out of hitting the off switch and leaving the TV screen. Now the next great deal is only a glance away, as QVC has released its first app for the Apple Watch.

QVC for Apple Watch will feature the current on-air product and its best-value deal of the day, according to a report in EPR Retail News.7.18.2014 QVC logo

“As wearables continue to serve as an extension of the mobile and tablet experience, the Apple Watch app demonstrates QVC’s commitment to investing in new technologies that deliver a fun, seamless and intuitive customer experience,” Senior Vice President of Digital Commerce Alex Miller said in the article. “Our customers tend to be early adopters of technology, and we believe they will enjoy this new way of discovering the latest from the brands and products they have come to love, now with a simple glance at their wrist.”

Customers can get alerts on their Apple Watch and drill into the details of the showcased products as well. From there, they can switch over to their iPhone to complete a purchase.

QVC has already integrated Touch ID login on the iPhone and second screen capability on its iPad app.

Read more about the home shopping network’s cutting-edge global technology strategy and the new app for Apple Watch in EPR Retail News here, and check out Vista.Today’s coverage of other QVC developments here.

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Top Photo Via QVC

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