By Michael Gidlewski
Every organization has a culture (“the way we do things around here”).
Culture begins as soon as there are two people working together, and they establish a method for communicating the day-to-day vision and purpose of the organization. The culture can be one that is high performance with employees highly engaged or one that is toxic.
You have a choice to direct your culture on purpose and create and reinforce the kind of culture you want, or by default let the culture develop on its own. Your culture is defined typically by your core values and the behaviors that represent those core values, your purpose, and your goals.
A recent issue of Conscious Company discussed the power of purpose in an organization’s success. What is your purpose, your cause, your deeper meaning beside just making a profit? Why does your organization exist, and is that why big enough to get you out of bed every morning to achieve your goals and accomplish your purpose?
The Core Purpose is the organization’s reason for being. You want to give your people a compelling reason to work for you, beyond simply earning money. Your Core Purpose gives meaning to the work that you do. An effective purpose reflects people’s idealistic motivations, and it captures the heart and soul of the organization. Your Core Purpose is like your north star on the horizon – forever pursued, but never reached.
Purpose is the engine of deep, powerful engagement. To make the magic happen, though, you have to begin by defining your Core Purpose and then sharing it with the people who work at your company.
- Why does your organization exist?
- What are you really passionate about? What gets you excited about what you do?
- What difference do you make in the lives of your clients? How are their lives better because of what you do?
- What is the essence of what you do for your clients that will still be valid in 10 years?
Your Core Purpose is not about what you do or how you do it. Your Core Purpose is why you choose to be part of this business, and it defines the difference you want to make in the world. Together with your goals and core values, your Core Purpose forms the long-term vision that you have for your organization.
Studies show that employees who are aligned to your Core Purpose are three times more likely to stay with you, and they report higher job satisfaction.
Culture is powerful. It helps to create high-performance teams that are highly engaged because their work gives meaning to their life. If organizations are going to grow, they need to create a culture on purpose. As human beings, we want to contribute and use our strengths and talents for something that really matters.
Join us for a game-changing workshop entitled “Blueprint for Success, Growth, and Prosperity” on Wednesday, Dec. 4 from 8 AM-12:30 PM at Penn State Great Valley. Take a half-day to ensure that you have an exceptional year next year, as this powerful workshop will illuminate your desire to succeed, both personally and professionally.
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Michael Gidlewski is President of West Chester-based Achievement Unlimited, Inc., as well as a growth catalyst and motivational speaker. He works with motivated business owners and entrepreneurs to clearly define the elements of what they dearly want their businesses and lives to look like, then helps them connect all the moving parts that make up those visions to consistent action and habits. Michael can be reached at 610-793-6609 or via e-mail at firstname.lastname@example.org.