By Lynne Williams

Hashtags on LinkedIn seem to be further evolving with changes to the algorithm. A previous article was published on “How to Create and Follow Hashtags on LinkedIn” on May 17th, but we need to revisit this topic again.

As a thought leader on LinkedIn, you can publish articles on LinkedIn as well as posts, not to mention liking, commenting, or sharing other people’s content. Commenting is always preferred by LinkedIn to likes and shares.

However, when you write and publish an article, LinkedIn notes that you can edit the article, but you cannot edit, remove, or add hashtags you included in the article. So, make sure you have your hashtags confirmed and spelled correctly before you hit the publish button.

Companies can manage trending employee content hashtags if they are logged on as an administrator on the company page.

Hashtags can also be added to create Linkedin Page Communities.

But here is the latest on hashtags. If you happen to follow the #NewLinkedInFeature hashtag on LinkedIn, you would have noticed new posts last week that have people wondering if there is an algorithm change that LinkedIn has not notified us about.

Previously, I mentioned that you should only have three (3) hashtags in your posts and LinkedIn expert, Kevin D. Turner, has noted that these first three hashtags used in your LinkedIn post are now part of the post’s URL. So, there is speculation that this may be picked up by Google for search, indexing, findability, and rankings.

I tried a post with the three hashtags and … sure enough … the three hashtags became part of the URL as you can see below.

https://www.linkedin.com/posts/lynnewilliams_greatcareersphl-networking-linkedinprofile-activity-6611148065124474880-BBgQ

I tried another post with four hashtags, but only the first three became part of the URL.

https://www.linkedin.com/posts/lynnewilliams_greatcareersphl-personalbranding-keywords-activity-6611150379591757824-0AXi

The bottom line is that #hashtagsmatter so choose wisely!

If you need to attend a LinkedIn workshop, you will find the upcoming dates on the meetup under the events tab on our website with the last workshops of 2019 on 12/19 and 12/21.

Don’t miss our upcoming featured events. If you are a working adult, come learn and network with us. You must be a member of the meetup before you can RSVP to any of these events and see the location and other details.

• 12/16/19 Jobseeker Challenger Open Forum Discussion – Ken Sher
• 12/17/19 Let’s Get Excited, NOT Anxious to Interview – Why Short Stories Matter – Matt Zaun
• 12/18/19 Virtual Jobseeker Support Meeting on Zoom – Dr. Dominique Kliger
• 12/19/19 Strategic Research-based Approaches to Linkedin – Lynne Williams
• 12/21/19 LinkedIn Part 1 of 3 and Free Headshots – Lynne Williams
• 1/6/20 What’s Your Shtick? Personal Branding Online & Off – Lynne Williams
• 1/7/20 Engaging the Hidden Job Market with Confidence – Ed Samuel
• 1/8/20 How Not to Suck at Networking – Ashley Owens
• 1/9/20 Meet the Author at the Pyramid Club – Stan Silverman

Need to accelerate your job search or manage your career? Explore our kickstarter offerings and sign up for the next Jobsearch Accelerator on Feb 1st.

Missed the previous article on LinkedIn for Ladies? Click here

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Lynne Williams is the Executive Director of the Philadelphia Area Great Careers Group, a 501(c)3 nonprofit of over 4300 members providing career education and networking. Contact Lynne by phone at 484-393-2951, email at director@greatcareersphl.org, on social media @GreatCareersPHL and #GreatCareersPHL and connect on LinkedIn at www.linkedin.com/in/lynnewilliams Check out our website!