Qlik Promotes a Data-Literate World to Younger Generation as Sponsor of Student Competition

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Image via the Chester County Intermediate Unit.

Data literacy — the ability to read, write, and communicate data in context — is a critical skill in today’s world, and its importance will only increase over time.

Qlik, a software company based in King of Prussia that offers a data management and analytics platform that transforms entire businesses, shared its vision of the data-literate future by sponsoring the PA Media and Design Competition for middle and high school students held recently at Dickinson College in Carlisle.

The competition is an annual event that highlights Pennsylvania students’ application skills, creativity, and knowledge. Students are able to unleash their creativity, learn how to convey information more dynamically, and enhance the learning process.

“We know how critical it is to promote a data-literate world, starting with the younger generation and the educators who help guide these young minds,” said Qlik CEO Mike Capone, a Dickinson graduate.

Image via Qlik.

The statewide competition is coordinated by the Chester County Intermediate Unit, which hosted the initial event in the late 1990s, when it was just a regional competition. Back then, the event was the brainchild of VISTA Today publisher Ken Knickerbocker, who sat on the CCIU’s Board of Directors and was employed as a director of technology for an IT services company in Harrisburg.

“Ken had the idea for the first competition, and it was so successful that we started inviting other IUs to participate,” said Diane Thomson, the CCIU’s Program Development Coordinator. “We approached the Pennsylvania Department of Education, and they thought it was a great idea. To have a program like this that has been in existence for that many years is exciting.”

The key to running the statewide competition is funding from the corporate world.

“That’s the only way we’d be able to pull it off,” said Thomson. “Students wouldn’t be able to compete against their peers across the state if not for sponsorship dollars. We’re forever grateful to Qlik and our sponsors.”

Qlik, in turn, caught a glimpse of the next-generation workforce.

“Qlik was delighted to have the opportunity to sponsor the PA Media and Design Competition; volunteer to judge the entries of middle and high school students on application skills, creativity, and knowledge; and promote the importance of data literacy,” said Capone.

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