In honor of “Mister” Fred Rogers, the late pioneer of children’s television who saw special significance in the No. 143, Gov. Tom Wolf will declare the 143rd day of the year, May 23, as “143 Day in Pennsylvania,” writes Anna Orso for the Philadelphia Inquirer.

Pennsylvania’s kindest native son saw the number as representative of the brand of goodness he was hoping to bring to the world. He tied the number to the words “I love you,” as the first word has one letter, second four, and third three.

Wolf’s proclamation of May 23 as “143 Day in Pennsylvania” will be coupled with a statewide campaign that will challenge Pennsylvanians to do one act of kindness toward their neighbors. The day of kindness will be publicized via social media campaign and an online kindness generator.

According to Carrie Fischer Lepore, the state’s deputy secretary of marketing, tourism, and film, the state is hoping to partner with corporations and other public agencies in promoting the day.

“We’re really hoping this is going to be a statewide movement,” said Lepore, “to inspire kindness and neighborly deeds.”

Read more about the day of kindness in the Philadelphia Inquirer here.

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