By Joe Warner

A debate pondered for decades – what makes a beer great. MillerCoors introduced the conversation during the 1970s with their famed television commercials featuring high-profile celebrities – from Deacon Jones to Rodney Dangerfield – arguing the benefits of “Tastes Great!” versus “Less Filling!”

One thing no one can debate is the rising popularity of independent craft breweries. According to the Brewers Association, a nonprofit trade association representing small and independent breweries, the craft beer industry nationwide continues to experience strong growth. In 2017, craft breweries experienced $26 billion in retail dollar sales — an increase of eight percent from 2016. In addition, craft volume growth was five percent. That may seem modest, but when you factor in that traditional beer has experienced negative growth, it’s pretty impressive.

Much like the Miller Lite commercial, the reason for growth can be debated. Some like the fuller flavor craft beers provide. Others like the greater variety. But there’s another interesting reason why people choose craft breweries and beer – they want to support local and independent businesses.

And they have.

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This economic boom and desire to give local has spurred the growth of 22 independent breweries right here in Chester County. These hometown establishments provide a variety of full-flavored craft beers, tastings and tours, unique dining experiences, and games for individuals and families.

Of course, these local breweries provide much more to the community than just delicious tasting beer and food; they’re helping boost the tourism industry, an important part of the overall Chester County economy, by providing a marketable destination to visitors, as well as providing invaluable jobs for local residents. According to the Brewers Association, craft breweries are responsible for the creation of 135,000 jobs in the United States.

Whether it’s the taste or the local hometown business feel, no one can argue that craft breweries are becoming an important part of our Chester County economy.

Click here to learn more about a Chester County brewery near you.

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Joe Warner is the founder and CEO of 20/10 Solutions, a full-service marketing agency located at 600 Willowbrook Lane, Suite 625, in West Chester. 20/10 is an agency of big thinkers, envelope-pushers, and disrupters who work with you and for you to bring your brand personality and validity, not to mention a small army of dedicated followers. To contact Joe Warner, e-mail jpw@2010solutions.com or call 610-692-4972.

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