Tastykake One of Region’s Most Popular Success Stories

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Image via Wikipedia.

Started in Philadelphia by Philip Baur and Herbert Morris in 1914, the Tasty Baking Company and its Tastykake soon became popular all across America, writes blogger Jonathan Nadler.

The two men raised $50,000 to go into business together and chose Sedgely Avenue for their bakery that would introduce the idea of individually-wrapped snack cakes.

The Tasty Baking Company officially opened on Feb. 25, 1914 but it still did not have a brand name. The problem was solved once Morris’s wife tried one of the cakes, and exclaimed, “That is a tasty cake!”

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Morris then designed the logo – “Tastykakes” – that soon became famous throughout the city. Six years later, Tastykake moved to Huntington Park Avenue and added “The Junior” and “The Krimpet” cakes.

However, the Tandy Kake, its most famous product, was created in 1931. It was later renamed the Peanut Butter Kandy Kake.

Over the following decades, the company generated nearly $40 million annually. And by the late 1980s, Tastykakes were available across the country.

The company moved to the Navy Yard in 2009, and merged with Flowers Foods two years later.

Read more about Tastykake from blogger Jonathan Nadler here.

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