Fresh off the thrill of this summer’s Olympic Games, Vanguard Group is itself pushing ahead of an all-time record — way ahead. The Malvern-based mutual fund leader posted gains of investment asset inflows that are 19 percent ahead of last year’s record pace, according to a Bloomberg report by Charles Stein.

If that pace continues, Vanguard’s $198.4 billion collected through eight months would eclipse its previous best of $236.1 billion and possibly finish near $300 billion.

“Low-cost investing has never been more in vogue,” Mayflower Advisors manager Lawrence Glazer said in the article, crediting the record-setting surge to Vanguard’s index funds.

Vanguard mutual funds and ETFs now command 22 percent of the market.

Read more about the record pace on Bloomberg here, and check out previous VISTA Today coverage of Vanguard’s newsmaking trajectory here.