Holiday shoppers are quickly forgetting about the long lines and early-morning madness of Black Friday and ordering from QVC in their pajamas at home instead.

The West Chester home shopping leader aired a blockbuster lineup of deals over the past week that lit up its phones and websites like never before. QVC witnessed record sales for each of Thanksgiving week, Thanksgiving Day, Black Friday and Cyber Monday, as well as its Today’s Special Value for Saturday, a Dell Windows 10 laptop.

“Throughout the week, shoppers turned to QVC for the season’s most-desired items, from camera-enabled drones to fitness gadgets and functional fashion accessories, making QVC the ultimate gift destination for the whole family,” Senior Vice President of Global Brands Management and U.S. Buying Ken O’Brien said in an EPR Retail News report.

“It is clear that our customers prefer to embrace the joy of holiday by shopping remotely, visiting QVC across TV, web, mobile, tablet and social media, rather than the long-standing tradition of heading to the stores.”

Most sought-after were specials on electronics, kitchen appliances, beauty gift sets, apparel and accessories.

“We look for products that bring the joy of discovery to customers, and the best sellers across categories have one unifying theme — customers can find what they love and love what they find at QVC this holiday season,” O’Brien said.

Read more about which brands were the hottest sellers on EPR Retail News here.

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