By Judith Lee
Perhaps you saw my previous post on “Why Executives Should Tweet.” If you missed it, you can see a video version of the blog on YouTube here.
Twitter is a powerful marketing tool for businesses! Here are 7 intriguing facts and stats.
- 85% of B2B marketers use Twitter to distribute content. (Digital Marketing Philippines)
- And yet – only half of B2B marketers view Twitter as an effective social media channel. (Ber|Art)
- Twitter offers more referral traffic per share than Facebook. (Social Media Today)
- 42 Fortune 500 CEOs (8.4%) have a Twitter account, though nearly a third haven’t posted anything in the last 100 days. Those who do post send an average of 0.48 tweets per day. Roughly half tweet once a month or less, and less than a quarter tweet daily. (MediaPost)
- Twitter drives just over 1% of all website traffic. While that’s considerably less than Facebook or Pinterest, it’s more visits than are driven by StumbleUpon, Reddit, Google+, YouTube, and LinkedIn–combined. (Shareaholic)
- Twitter is where millennials turn for business and financial information as well as sports. (Heidi Cohen)
- 75% of journalists say they use Twitter to build their personal brands. (BentoBox Media)
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Judith Lee is a marketing and communications professional who focuses on social media and email marketing based in Atglen. She is a SCORE Volunteer and the Chair-Elect of the Southern Chester County Chamber of Commerce. Her posts on marketing and social media are a regular Monday morning feature on VISTA Today. She can be reached at 610-368-2058 or via email at [email protected]. Photos courtesy of Chester County Chamber of Business & Industry.
Top photo credit: 20120724-OSEC-LSC-0781 via photopin (license)
