We’ve been covering Paoli’s DuckDuckGo since we began writing about Chester County on VISTA Today, but we’ve never been able to feature the voice of the man behind the company until now. DuckDuckGo Founder Gabe Weinberg sat down with “On the Media” producer Chris Neary for an interview in 2013.

At the time, Americans were still grappling with revelations from Edward Snowden that the NSA was running a massive data collection program that included a close working relationship with search providers like Google, Bing, and Yahoo.

While the secret surveillance program has been scaled back significantly since then, many are still concerned about big Silicon Valley companies selling personal data to global bidders. That concern has sent DuckDuckGo’s monthly search numbers north of 45 million.

Why? Because DuckDuckGo doesn’t turn anything over to the government or sell personal data. They can’t: DuckDuckGo doesn’t collect or store personal information.

That makes their tool totally anonymous and essentially unique in the big search game. Google, for example, relies on your data and browsing history to sell advertising. DuckDuckGo depends on an ‘at-the-moment’ ad generation system to drive revenue.

Learn more about it in the interview below: