There’s fresh new energy behind the long-standing legacy of the century-and-a-half-old DNB First that aims to bridge its rich past with a modern message for the future.
Jonathan T. McGrain, a 25-year expert in financial branding, marketing and communications, has been named DNB First’s new senior vice president and director of sales and marketing.
“Jon brings tremendous strategic and creative insight to DNB First,” Executive Vice President and Chief Banking Officer Vince Liuzzi said in an announcement this week. “His marketing and branding knowledge and experience will be critical as we continue to expand and strengthen our position as banking partner of choice among consumers and businesses in the Philadelphia region.”
In orchestrating DNB First’s marketing strategy, McGrain will draw on senior management experience at PHH Corp. and Radian Group, as well as global brand consulting and big bank marketing knowledge gained at Citibank and JP Morgan Chase.
You can also find more information about DNB’s new job openings here.
