Not just any business will do. In their new venture, three Malvern entrepreneurs will settle for nothing less than innovation-driven, customer-focused, socially responsible and eco-centric products — and they’re betting others will too.

Blending a Hawaiian word with American slang, they came up with Maholla Products to symbolize “a respectful and friendly greeting,” co-founder Evan Hajas said in a Keystone Edge article. “It sums up our company in one word. We respect our customers and our products, and want them to keep in touch.”

Fellow co-founders are Andrew Lees and Jim McHugh, and Maholla’s first release is a 100 percent bamboo Grassracks hanging rack.

“We started this company to live the American dream,” Hajas added. “We’re three young guys that are committed to making high-quality products, being good to our customers, and doing what we can to protect the environment and raise the bar in terms of environmental awareness for companies.”

Read more about their new business and their next line of products in Keystone Edge here.

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Top photo credit: Maholla Products