TE Connectivity Ltd. Of Berwyn Wins ACE Award For ‘Brilliant’ Electronics Marketing


TE Connectivity Ltd. Of Berwyn – maker of innovative connectivity solutions since 1941 – has for years told companies in numerous diverse industries that every connection counts.

The marketing team who introduced the company’s new campaign, “Let’s Create Something Brilliant Together” was on April 1 named the Marketing Team of the Year winner in the 2014 Creativity in Electronics ACE awards sponsored by UBM Tech. The awards program honors the people and companies behind the technologies and products that are changing the world of electronics.

The campaign highlights how TE Connectivity is both helping to turn the corner on greener technology and bringing brilliance to life, one connection at a time: www.EveryConnectionCounts.com.

“At TE, we are focused on creating the most innovative connectivity solutions that enable our customers to see their ideas come to life,” said Amy Shah, senior vice president and chief marketing officer at TE Connectivity. “Every day more than 7,000 of TE’s global engineers come together with each other and our customers to solve some of the world’s toughest technological challenges. We are grateful to UBM for the recognition, and we’re also happy to shed light on the important work engineers do and the lasting impact they have on our society.”

In 2013, TE’s global marketing team launched a brand platform that places TE engineers front and center and features many of the faces and stories of its people across the organization and around the globe. By bringing these engineering stories to life, TE has been able to explain its collaboration with customers and problem-solving approach to innovation and invention.

Since TE Connectivity launched the campaign over six months ago, the company has reached more than one million engineers around the world and has sparked meaningful conversation and engagement with customers.

“We are continually amazed at the level of creativity in the design, innovation and technology exemplified by these award winners,” said Patrick Mannion, vice president, brand director, UBM Tech Electronics. “The ACE Awards celebrate the highest achievements in innovation and creativity in electronics design, and selecting one organization or individual that stands out above the rest is incredibly challenging. We are pleased to be able to celebrate their achievements.”

TE Connectivity is a $13 billion world leader in connectivity and designs and manufactures products at the heart of electronic connections for the world’s leading industries. These include automotive, energy and industrial, broadband communications, consumer devices, healthcare and aerospace and defense. TE Connectivity’s has nearly 90,000 employees in over 50 countries.