The Philadelphia Eagles are now the second-most valuable franchise in the NFL after their Super Bowl-winning season, writes John George for the Philadelphia Business Journal.
The team’s value jumped 10 percent from last year.
London-based valuation and strategy consulting firm, Brand Finance, which did the analysis, values the Eagles’ brand at $1.3 billion.
The Eagles trail only division rival Dallas Cowboys in the rankings, with their brand value having more than double the amount at $3 billion.
Brand Finance praised the Eagles‘ strength as being “driven by standout perceptions of being exciting to watch and having a lot of star players.”
The firm calculates its valuations by combining a financial analysis of all 32 NFL team’s core revenue streams with data it compiles from surveys of 14,000 sports fans across 14 NFL markets. The latter helps determine fan perception.
There is also a Brand Strength Index score, measuring familiarity, fan engagement, and reputation of the teams based on both fan perceptions and behaviors.
Just like the overall rankings, the Eagles trailed only for Cowboys for the top spot.
Meanwhile, the NFL teams’ combined brand value has declined 10 percent to $26.5 billion.
Read more about the Eagles’ valuation n connection with the 31 remaining NFL teams in the Philadelphia Business Journal.
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Editor’s Note: This post was originally published on PHILADELPHIA Today in October 2025.
