Vanguard has earned the top ranking for do-it-yourself (DIY) Investor Satisfaction in the J.D. Power 2025 U.S. Investor Satisfaction Study. This is the fourth time Vanguard has received this prestigious recognition.1
“This acknowledgement from J.D. Power speaks to Vanguard’s continued investment in our client experience and is grounded in our mission to take a stand for all investors, to treat them fairly, and to give them the best chance for investment success,” said Matt Benchener, Managing Director of Vanguard’s Personal Investor business. “This award is humbling, and our work is far from over—we will continue to leverage our investors’ feedback to deliver an easy, purpose-driven, and personalized client experience.”
Along with securing the top placement for DIY Investor Satisfaction, Vanguard also ranked number one in three key categories: brand trust, products and service offerings meeting investors’ needs, and value for fees paid.
In 2024, Vanguard continued to enhance its services for self-directed clients by:
- Launching a new trade path to foster healthy investing behaviors.
- Delivering more than 30 new releases of its mobile app, each with dozens of improvements driven by client feedback.
- Redesigning its digital support center by implementing enhanced navigation and personalization, refined content, and expanded chat capabilities.
- Implementing personalized digital nudges to encourage healthy investing behaviors.
- Expanding its savings solutions suite by broadly introducing Vanguard’s Cash Plus Account, a cash management account with a competitive 3.65 percent APY, more than eight times the traditional bank savings account2, that provides an integrated approach to how investors view and manage cash alongside their investments.
Read more about Investor Satisfaction and J.D. Power at Vanguard.
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1Vanguard previously secured this recognition in 2021, 2022, 2023, and 2024.
2The Cash Plus sweep program APY (annual percentage yield) is 3.65 percent effective January 6, 2025. The APY will vary and may change at any time. APY is current as of date of publication. Current APY is available at vanguard.com. Source for average bank savings yield of .41 percent: FDIC National Rate Caps as of February 18, 2025. There may be other material differences between these products that must be considered prior to investing.
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