The Radnor-based Lincoln Financial, the namesake for Lincoln Financial Field, is feeling pretty good about the Philadelphia Eagles making it back to the Super Bowl.
No wonder. It’s benefitted more than just about any other business from the run, writes Jeff Blumenthal for Philadelphia Business Journal.
The insurance company garnered a lot of attention when the Eagles hosted three consecutive home playoff games at the Linc.
“Getting these three home games… super exciting,” said Kathy Kavanaugh, who is chief marketing officer at Lincoln Financial. “And it ties into our employees, our community, NFL fans, the amount of people that we were able to reach. Never happened before.”
Those games brought in 209,637 fans and 118 million TV viewers.
And consumers who know about Lincoln Financial’s sponsorship of the stadium are three times more likely to want to buy from them.
That’s what recent Nielson research is showing.
Not surprisingly, the Nielson surveys show that brand awareness for Lincoln Financial improves significantly when the Eagles are doing well.
At this point, a quarter of all U.S. adults or more are aware of Lincoln’s stadium sponsorship.
See what changes have taken place in the Eagles-Lincoln partnership since the team last went to the Super Bowl in 2023 in the Philadelphia Business Journal.
