West Chester’s Lia Valencia Key, founder and owner of the Valencia Key brand, saw a major boost in sales thanks to the Meghan Markle effect, writes Rachel Burchfield for Forbes.
On Feb. 9, Key was at her Chester County home when her phone exploded with notifications after a fashion journalist identified a bracelet Markle wore that day during a visit to Canada as the Valencia Key Joy bracelet. The stainless steel gold bracelet engraved with the word “Joy” sold out within four hours.
“I could not believe it,” said Key, adding that when she found out the Duchess of Sussex had worn her bracelet, she started shaking and screaming.
The brand saw a stunning 11,000 percent increase in sales because of the Meghan Markle effect. Traffic on its website increased by 93 percent in one day, and within a week, the company gained 1,000 new Instagram followers.
“I can’t even express – I’m still in shock,” said Key. “I’m still floating, in awe of how blessings can truly flow in your life. And I pray that it’s symbolic, honestly, for others to know – don’t give up. Never stop believing.”
Read more about Lia Valencia Key’s bracelet and Meghan Markle wearing it in Forbes.
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