Downingtown’s Auntie Anne’s, the popular pretzel chain, has introduced a new product called Knead: Eau De Pretzel, a perfume that captures the aroma of their iconic pretzels, writes Cecilia Levine for the Daily Voice.

The scent is described as a blend of dough, salt, and a little bit of sweetness. The goal is to evoke the nostalgic experience of walking past an Auntie Anne’s store.

“You know you knead it,” was the caption on Auntie Anne’s Instagram post announcing its new scent.

The perfume is available in 1-ounce and 3.4-ounce bottles, priced at $25 and $45, respectively.

“The perfume transforms the iconic aroma fans love into a wearable scent infused with notes of buttery dough, salt, and a hint of sweetness,” wrote the company.

To celebrate the launch, Auntie Anne’s is opening a “Pretzel Parfumerie” in New York City’s SoHo neighborhood on Aug.13. It will be available for purchase starting the next day.

Fans have expressed excitement about the new product on social media.

Read more about Knead being released by Auntie Anne’s and where to get a bottle at the Daily Voice.

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