Jane Win, a Wayne jewelry shop best known for its coin pendants, is loved by many celebrities like Jennifer Hudson and Gwyneth Paltrow, reports Jessica Yakubovsky for PHL17 News.

The brand’s popular pieces are all meant to inspire meaning or a feeling and also be great conversation starters.

“Someone will say ‘Oh my gosh, I love your necklace,’ and it’s a way to start a conversation,” said Jane Win founder Jane Winchester Paradis.

In fact, that is exactly how the brand rapidly rose in popularity.

“People wear the jewelry and they get a lot of compliments and then it ends up that people come our way because they want that, the meaning behind the piece and the larger gold look,” said Winchester Paradis.

Watch the entire segment about Jane Win jewelry being popular at PHL17 News.

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