Leap Into Fall with These SCORE Business Presentations
SCORE Chester and Delaware Counties has free SCORE webinars and live presentations to help you maximize your small businesses’ potential.
How to Use AI in Your Digital Marketing Strategy (Live webinar)
In this Thursday, Sept. 7, 1 PM session, you’ll learn how AI can improve your digital marketing, from making your website easier to find online to optimizing your social media profile and posts.
Artificial Intelligence (AI) is transforming the way businesses determine and execute their marketing strategy. In this webinar, we’ll explain the basics of AI and how it can improve your digital marketing, from helping you find the right audience to optimizing your social media content.
Discover how AI can make your blog and website easier to find online and gather strategic insights about your industry and competitors. Whether you’re new to digital marketing or just want to improve your digital marketing strategy, we’ll show you how to use AI effectively and confidently.
Live attendees will receive free business resources and a link to this webinar recording.
About the presenter
Patty Ross is the founder of Golden State Marketing and California Wine Marketing.
Entrepreneurship: Is It for You? (In-Person)
If you’re considering starting a new business, turning your side gig into a full-time job, or trying to earn an income from your hobby, this Sept. 11, 10 to 11:30 AM live presentation workshop is for you!
Small business ownership comes in many forms. From starting a business, purchasing a franchise, or buying an existing business, there are some things you should consider; and some questions to answer.
This presentation is designed to introduce you to various aspects of business ownership to help you answer:
- Do I have the personality to “build my dream business”?
- How do I get started?
- What should I know before “jumping” in?
- Where can I go for support?
About the Presenter
Jerry Francis spent his career in sales and marketing, working in distribution/channel development for multiple product lines with small entrepreneurs and major distributors for a Fortune 50 company. Jerry is a SCORE volunteer, serving as a mentor, presenter, board member, and former chair.
This live, in-person event takes place at CareerLink PA Chester County, 479 Thomas Jones Way No. 500, in Exton.
How to Start and Operate a Small Business (In-Person)
You have come to the right place if you are in the early stages of thinking about starting a small business or if you have started your business and realized you missed a few things.
If you are thinking about “becoming your own boss,” this is a chance to get an overview of the things you need to know.
Join attorney and SCORE presenter Frank Farmer, in a live presentation on Sept. 12 at 6 PM, at the Chester County Library and District Center, Burke Room, 450 Exton Square Parkway, Exton.
Farmer will lead a discussion of the ‘nuts and bolts” issues that should be considered when starting and operating a small business.
He will discuss topics including the need and usefulness of developing a business plan; selecting a business organizational structure; fictitious name registration; licensing; hiring employees vs. independent contractors; obtaining tax identification numbers, and other related topics (as time permits).
About the Presenter
A graduate of Widener School of Law and a member of the Pennsylvania Bar, Frank P. Farmer, Jr. has been engaged in the private practice of law since 1980.
Located in Kennett Square, PA, but providing services throughout the Delaware Valley region, Farmer’s practice concentrates in the area of small business transactions, which includes the representation of individuals and business entities, starting, operating, and/or buying/selling small businesses.
His services include incorporation services and registration of fictitious names; preparation and review of leases, contracts, employment agreements, shareholder/operating /partnership agreements; representation of buyers/sellers of businesses; conflict resolution; and problem-solving.
Presentation Partners
This program is being presented in partnership with the SBDC Kutztown, SBDC Widener, SBA, and Small Business Assistance Center.
Discover the Best Franchise Opportunities for You in 2023 (Live webinar)
In this Thursday, Sept. 14, 1 PM webinar, you will learn how to identify growing industries, what contributes to franchise growth, and how to discover the best franchise opportunities for you. Sponsored by FranNet.
Are you looking to step into a franchise? The world of franchising can be complicated, and choosing the right franchise is crucial to business success.
In this webinar, our expert presenter will show you how to identify growing industries, what contributes to franchise growth, and how to discover the best franchise opportunities for you in 2023.
You’ll learn:
- The factors that make a franchise opportunity a perfect fit
- Trending industries and the opportunities they offer
- Understanding the dynamics that contribute to franchise growth.
- 15-minute Q&A session with our Franchise expert
Live attendees will receive free business resources and a link to this webinar recording.
About the Presenter
Jania Bailey is the CEO of FranNet.
Finance Basics for New Entrepreneurs (In-Person)
Do you need money to start your new business? Where do you go to find it? On Sept. 27, from 6 to 7:30 PM, learn about available options for financing your new business.
Financing is one of the most important components of starting and maintaining a business. The number one question that most new business owners ask is how and where. This seminar will dive into finance options and creative ways to secure financing for business owners.
About the Presente
Saneria Henderson, branch leader for Truist Financial Corporation, is responsible for managing all aspects of the branch, including driving branch performance through leading, coaching, and managing business development, small business expertise, development, and strategy. She also ensures compliance with internal controls, operational procedures, and risk management policies.
This presentation takes place at the Chester County Library & District Center, Burke Room, 450 Exton Square Parkway, Exton.
Online Events
Website Planning 101: Take your first step to website success
Whether you are just getting started or planning to refresh your current website, this program on Sept. 12, from 11 AM to Noon, is for you.
Make a plan that will lead to success!
Ready for a new website? Whether you’re building it yourself or you decide to work with a pro, getting organized is the key to your website’s success! Discover:
- Why planning is so important
- Common pitfalls to avoid
- MVL – Minimum Viable Launch
- Four steps to planning your website
- Choosing your platform and provider
After this webinar, you’ll be ready to make more comprehensive plans for your business’s website.
About the Presenter
Jessica Baldwin is the co-founder of Cardsetter, a new and easy-to-use website platform with custom design and setup included.
Baldwin has been helping small businesses launch successful websites for over seven years. She also spent more than ten years growing her own successful blog and entertainment website for Billings, MT, Billings365.com. Baldwin has been on both sides of website development, as the client and then later as the development company, giving her a robust understanding of the entire process.
Dominate the Market with ChatGPT: Budget-Friendly Marketing In 60 Minutes a Week
On Sept. 13, from 10 to 11:30 AM, discover how to make ChatGPT work for you when creating new marketing content for your business.
Imagine being able to create compelling social media content, email funnels, advertisement copy, and sales scripts in minutes without any hassle or creative blocks.
In this highly anticipated presentation, we will unlock the power of ChatGPT and explore its immense potential for transforming your small business’s digital marketing.
Whether you’re a solopreneur, a marketing professional, or a small business owner, you’ll discover how to harness AI-driven chatbots to take your marketing efforts to new heights.
Forget about spending hours brainstorming content ideas or struggling with writer’s block.
With ChatGPT, you’ll learn how to effortlessly generate engaging social media posts, captivating email funnels, persuasive advertisement copy, and conversion-focused sales scripts in a matter of minutes.
About the Presenter
Ashley Price-Horton Served as a software engineer at JP Morgan Chase Bank for five years before advancing to senior marketing strategist at JP Morgan Chase Bank.
Eventually, she moved on and founded her own website design agency. She currently splits her time between her business clients and acting as a senior technology recruiter connecting top-performing cybersecurity and compliance talent with companies.
Price-Horton’s experience encompasses positions from software engineer and marketing strategist to advertising consultant, researcher, web designer, customer service rep, and executive assistant.
Driving Traffic to Your Website: Tips, Tricks & Strategies
Your awesome website is not getting the traffic it deserves?
Learn some new strategies for getting your target market to visit your site at this free webinar on Sept. 14 from 10 to 11 AM.
“Build it, and they will come” was a nice concept for a movie. Unfortunately, build it, and they will come, does not work for websites.
To get people to come to your website, you have to proactively market it. This seminar will explore the many strategies available and recommend some tips and tricks you can use to drive traffic to your website resulting in more sales leads.
About the Presenter
Cary Baskin has more than 30 years in marketing working for companies like Honeywell and M&M Mars in addition to local technology companies where he developed or launched many hardware, software, and services products in North America, Europe, SE Asia, and Japan.
In 2011 Cary started The Marketing Department, a website, SEO, and digital marketing agency located in Malvern, founded on the idea of bringing Madison Ave to Main Street with affordable marketing solutions for small businesses.
The Marketing Department helps clients build their brand, target their ideal customers, and generate leads through the Internet. He is a frequent SCORE presenter on Search Engine Optimization, Website Development, and Internet Marketing.
Office Hours: How to Start Selling on Amazon’s Store
Do you have questions about How to Start Selling on Amazon’s Store?
Join this Office Hours session Sept. 19, from Noon to 1 PM, to ask Amazon directly.
View the How to Start Selling in Amazon’s Store – 9/13/2023 webinar, and join these office hours to get all your follow on questions answered.
Office hours are for those who are new to Amazon, specifically those who are not currently selling in Amazon’s store or haven’t yet made their first sale.
Registration will be limited so that all participant questions can be addressed.
Social Media Event Design Tips that Draw In Your Audience\
Attention-grabbing posts can boost your event attendance. Join this online webinar on Sept. 19, 6:30 to 7:30 PM, to learn more.
Gain important insights into how your social media designs can attract more event attendees. We’ll explore why an event branding kit is important, how to leverage all design aspects of your social media platforms, and which types of social media content drive event engagement.
This webinar is specifically designed if you have beginning to intermediate design skills and are looking for innovative ideas to boost your event presence.
ABOUT THE PRESENTER
Carly Simon is a dedicated marketing consultant. For over two decades, she has aided businesses with branding, building consumer loyalty, and increasing traffic through traditional and social media. She applies her background in psychology and education to her marketing strategies.
Simon serves at Taylor & Francis as a content marketing specialist. She also authored a consumer behavior online textbook at MyEducator. Simon leverages her London Business School certification in Mastering Digital Marketing to equip clients with the keys to business success.
Alternative Funding Options for Hispanic-Owned Businesses in 2023
Explore the funding options available to Hispanic small businesses and identify which option(s) are best for you. Sponsored by the Global Atlantic Financial Group.
This Tuesday, Sept. 19, 1 PM webinar from business funding expert Hannah Fernandez will break down the alternative funding options available to Hispanic small businesses and help you identify which option(s) is best for you.
You will learn:
- Challenges faced by Hispanic entrepreneurs
- Alternative funding options are available
- How to determine which option is best for you
- How to increase your chances of getting funded
Hispanic-owned businesses are the fastest-growing entrepreneurs in the United States, but Access to capital continues to be a pressing challenge for Hispanic entrepreneurs.
Live attendees will receive free business resources and a link to this webinar recording.
About the Presenter
Hannah Fernandez is chairman of SCORE Chicago, and assistant district director at SCORE.
How to Create “WOW” Social Media Posts that Prompt Your Audience to Action!
Are your company’s social media posts missing that “wow” factor? Do you want more likes, comments, shares, and clicks?
In this dynamic workshop on Sept. 20, from 10 to 11:30 AM, you’ll learn how to write posts that build your brand and get positive results! Discover how to:
- Overcome writer’s block so you can produce posts with ease
- Find relevant topics your audience will love
- Tap into “marketing magic” words that encourage engagement and website clicks
- Find royalty-free imagery and use easy graphic design tools (for non-graphic designers)
- Leverage video to create even more excitement for your brand
You’ll walk away with lots of practical techniques to enhance your posts, impress your audience, and get the results you want!
About the Presenter
Brooke Miles founded Delaware ShoutOut to help busy entrepreneurs pack more punch into their social media without breaking a sweat.
Over 9+ years of business, Delaware ShoutOut has served hundreds of clients who have reported significant gains in followers, engagement, and traffic to their websites.
Her company has also won multiple awards within the marketing industry and as a woman-owned business. What’s more, Miles is becoming increasingly known for her Delaware ShoutOut YouTube channel, which teaches entrepreneurs how to outshine their competitors on social media.
10 Business Planning Tips for Starting a Business
This Thursday, Sept. 21, 1 PM webinar will teach you ten steps that you can use to start your business. Sponsored by Progressive Commercial Insurance.
Are you thinking of starting a business but don’t know where to begin? In this webinar, our expert presenter will give you ten business planning tips to help you start your entrepreneurial journey on the right path.
At the end of this workshop, you’ll have a list of simple steps that you use to begin your business journey today!
Here are the business planning elements we’ll review:
- How to define the business idea
- How to test the idea
- Defining the customer
- Understanding the competition
- Knowing the Industry
- Management
- Explaining the value and benefits this business will provide
- Marketing strategy
- The financial options
- Is the business idea achievable, and does it make sense to start this business?
Live attendees will receive free business resources and a link to this webinar recording.
About the Presenter
Julie Brander is a Certified Business Mentor at SCORE.
A Beginner Guide to Creating a Landing Page for Your Business
In this Tuesday, Sept. 26, 1 PM webinar, you will learn the basics of digital marketing and how to create a landing page to grow your business. Sponsored by Verisign.
Having a good landing page is the foundation of digital marketing. Without a well-crafted landing page, potential leads have no way to access or learn more about your business online.
In this webinar, you’ll learn the basics of digital marketing, the key components of a landing page, and how to turn your landing page into a funnel that turns leads into sales.
What we’ll cover:
- Finding and registering a domain
- Creating a landing page
- Understanding marketing funnels
- How to get traffic to your site
- How to measure the success of your landing page
Live attendees will receive free business resources and a link to this webinar recording.
About the Presenter
Herik Scheel is the founder and CEO of StartUpExperience.com.
How to Analyze Your Headlines for LinkedIn, Emails, and Blogs
Attention-grabbing headlines help to engage with an audience. Are yours attracting views?
Join this Sept. 28,10 to 11 AM webinar to to learn about an analyzer to improve your overall LinkedIn headline score, engagement score, and impression score.
• Do you need some tips to improve your email open rates based on the subject line?
• Do you want some tools to improve your blog titles to make them more appealing?
Join us to learn more! We will do live demos and provide resources. We will allow time for Q&A.
ABOUT THE PRESENTER
Lynne Williams, Ed.D. Candidate, is a SCORE volunteer and executive director of the Philadelphia Area Great Careers Group, which provides online career education and networking for career transition (job seekers) and career management ( employed and self-employed).
She also is a writer of resumes, LinkedIn profiles, LinkedIn company pages, and focuses on keywords, and is working on her doctoral dissertation on the topic of LinkedIn. Connect on LinkedIn at www.linkedin.com/in/lynnewilliams and visit https://linktr.ee/lynnewilliams to learn more.
About SCORE
SCORE is the nation’s largest network of volunteer business experts. It is dedicated to helping small businesses get off the ground, grow and achieve their goals with a variety of SCORE New Year tools like webinars and workshops.
Make a difference as a SCORE volunteer.
Since 1964, it has provided education and mentorship to more than 11 million entrepreneurs nationwide.
SCORE Chester and Delaware Counties has been operating since 1985. It has 100 dedicated volunteers today. They provide confidential mentoring at no charge. They offer business seminars, workshops, and SCORE webinars to benefit the local community.
SCORE is a 501(c)(3) nonprofit organization and a resource partner of the U.S. Small Business Administration (SBA).
Find out more about SCORE small business workshops and webinars.
Connect With Your Community
Subscribe to stay informed!
"*" indicates required fields
